The brand in motion. This social-first video captures Downtown Dasher exactly as it was designed to be experienced—from the guest's (known as a Dasher) perspective: fun, social, local, spontaneous, and unmistakably Bay St. Louis.

CASE STUDY 3:

Downtown Dasher

Turning Transportation into a Lifestyle Experience

Brand and Creative Direction | Integrated Campaigns | Video | Experiential | Customer Experience

I created Downtown Dasher from the ground up as more than a transportation service. The brand was designed around personality, hospitality, and social culture of Bay St Louis - turning a practical ride into a recognizable local experience. From the name (Downtown Dasher - Always the DD) and voice to campaigns, social content and guest communications, every touchpoint was designed to sound as distinctive as the brand looked.

BUILDING A LOCAL SERVICE INTO A LIFESTYLE BRAND

Downtown Dasher demonstrates my ability to build a brand from zero—developing not only its identity and voice, but the customer experience, partnerships, digital touchpoints, content, and growth strategy that brought it to life in the community.

Brand Creation | Creative Direction | Brand Voice + Copy | Experiential Marketing | Video + Content | Partnerships | Customer Experience

What I Created:

  • Brand identity and visual system

  • Website and booking experience

  • Social and digital campaigns

  • Video content and Cart Karaoke

  • Branded vehicles and customer touchpoints

  • Local partnerships, events, and tourism integration

  • Customer experience from discovery through the ride

  • Brand voice, campaign concepts, social copy, customer messaging, and promotional storytelling

  • A scalable, sellable brand with future growth built into the existing permitting structure

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